While some chicken chains have been busy arguing on Twitter about who has the best sandwich, KFC has been working behind the scenes to meet the staggering plant-based protein demand.
KFC announced today it will debut its plant-based chicken–Beyond Fried Chicken–Aug. 27 at a single Atlanta restaurant. The product, developed in partnership with Beyond Meat, will be available as nuggets and boneless wings.
With this test, KFC becomes the first quick-service restaurant to jump into the plant-based space on the chicken side, after a year of tremendous growth in the plant-based beef category. Less than three months ago, KFC U.S. President Kevin Hochman told CNBC the chain was “exploring” such an alternative but there were no plans in place for a test. Those plans have quickly changed, and for good reason.
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