Plant-Based Chicken Is Here, Courtesy Of KFC And Beyond Meat

While some chicken chains have been busy arguing on Twitter about who has the best sandwich, KFC has been working behind the scenes to meet the staggering plant-based protein demand. 

KFC announced today it will debut its plant-based chicken–Beyond Fried Chicken–Aug. 27 at a single Atlanta restaurant. The product, developed in partnership with Beyond Meat, will be available as nuggets and boneless wings.  

With this test, KFC becomes the first quick-service restaurant to jump into the plant-based space on the chicken side, after a year of tremendous growth in the plant-based beef category. Less than three months ago, KFC U.S. President Kevin Hochman told CNBC the chain was “exploring” such an alternative but there were no plans in place for a test. Those plans have quickly changed, and for good reason. 

More at Forbes

Leave a Reply

Your email address will not be published. Required fields are marked *